CASE STUDY

DTEŽ Technology Gives Dudley Productions a Competitive Edge


Challenge

Involved in broadcast and corporate video, Dudley Productions knows tight deadlines. Clients often require quick turnaround times—especially when producing time-critical VNRs (Video News Releases) for satellite distribution. They needed an alternative to tape that would enable them to deliver the quick, onsite production necessary to meet client needs. “I was using tape before and, let’s face it, tape is a four-letter word,” said John Dudley, President of Dudley Productions. “It’s cumbersome, time-consuming, and just not convenient when you’re traveling or fighting a hard deadline.”
 

Solution

After researching product reviews and recommendations from colleagues, John selected the FS-4, and then the FS-100. The FS product line streamlines workflow by capturing DV or HDV streams to hard disk. John can record directly in edit-ready QuickTime, Avid DVOMF, and other native NLE formats in timeline—enabling him to drag and drop his footage into his editing tools without the time-consuming digitizing process. The FS products further streamline his workflow by allowing him to mark clips on the fly.
 
Lightweight and portable, the FS-4 and FS-100 give John a mobile editing solution that he can carry onsite, wherever that might be. “The fact that tape can be removed from the process is a huge plus for me,” he explained. “I’m able to shoot and edit onsite without a deck.”
 

Results

Focus’ Direct To Edit Technology saves John a significant amount of time, enabling him to meet tight deadlines without sacrificing quality. In 2005, he covered an event with Senator Bob Dole on the new Medicare Benefits in Tampa, Florida. “The event wrapped up at noon and we needed to cut a VNR and deed by satellite in less than two hours,” said John. “Without the FS, we never would have met that deadline. Our client was thrilled and amazed that we could turn it around in such a short amount of time.”
 
The ability to meet deadlines gives Dudley Productions a competitive advantage over other companies that rely on tape as their sole acquisition method. And the added productivity allows the company to take on more projects in a given period. As John concludes, “Both the FS-4 and FS-100 have met my needs above and beyond my expectations. They have revolutionized how I serve my clients and have become a staple for our field production.



About John R. Dudley Productions

John R. Dudley Productions provides a full range of video production services for broadcast, corporate, government, and not-for-profit clients nationwide. The company develops and produces projects ranging from commercial and PSA spots, VNRs, corporate, instructional, and campaign results videos as well as live and live-to-tape arts and entertainment projects.

About Focus Enhancements, Inc.


Innovation, efficiency, and superior quality are the foundation on which Focus Enhancements builds its products. A world leader in advanced video production, digital asset management, and digital signage solutions, Focus delivers products that perform superbly day in and day out, and backs them with unparalleled service and support.



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FS Family

The FS family of video production products takes users from acquisition to editing with unparalleled speed, efficiency, and reliability. Compatible with most DV and HDV camcorders and editing software, FS products feature Direct To Edit (DTE) video recording technology that converts the output from your DV or HDV camcorder or VTR to a nonlinear editing (NLE) format and records it on FireWire disk drives.
 

Save $200 on FS-4Pro HD for a limited time

Purchase a Focus FS-4Pro HD 80GB or 100GB Portable DTE Recorder from an authorized Focus reseller through March 31, 2008, and save $200 with a mail-in rebate. Click here to download rebate form.

 


"The FS allows us to not only meet tight deadlines, but also eliminate time wasted digitizing. And the end result is we get projects done faster and can take on more work. The product is a staple for our field production packages."

John Dudley, President, John R. Dudley Productions